Route 10 is the main road that runs along the water for 25 miles from Punta del Este to Jose Ignacio. At Jose Ignacio the road turns from pavement to dirt and continues on for several more miles to a ferry that crosses an inlet. About half-way along this dirt road beyond Jose Ignacio, Adolfo Suaya has opened the latest and hottest "boutique" lodging in the Punta del Este area, Casa Suaya. The picture pretty much explains the attraction of the location. One building is Suaya's own vacation home, the other is the boutique. That's the Atlantic Ocean at the top. If you walked from the boutique to the beach and took a right, you could stroll along the water
for a few miles to Jose Ignacio.
Suaya is an Argentinean (occasionally described as "Brazilian born," but he's Argentinean) who went to Hollywood around 1985 hoping to become a movie star. He has a filmography, but he really made his name and his money combining shrewd real estate investing and inventive restaurant development. His first restaurant venture, the Gaucho Grills, became institutions in the Los Angeles area, and he moved on to have interests in more than 15 different eateries where the Hollywood crowd loves to be seen. As far as I know Casa Suaya is his first venture into lodging.
You can learn all about the boutique, both as it exists and as Suaya plans it to grow in the future, at the official web site and in some of the write-ups it has already garnered in the press:
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